I’m incredibly sad to hear that Rdio will be closing its doors soon.
A few days ago, when I saw talk on Twitter announcing that Pandor had acquired Rdio… I got really excited. But on closer reading, I saw that they were just acquiring tech and some personnel, but the Rdio service itself would be winding down.
I was never a huge music person. Whenever I found a song I liked, I would latch onto it and play it over and over again. I never thought I would be a person who would pay for an online music subscription service… but Rdio won me over.
// Edit: I’m now giving up on adding the URL to every mention of Rdio, because… what’s the point? This just adds to my sadness.
With Rdio, I found myself exploring a lot more. I found myself listening to artists I wouldn’t normally be into, and found new work I might not normally discover. I rarely bought albums, and it was always such a hit/miss thing. Getting a subscription service made sense to me at the time, and it still does.
Though a subscription service gives you access, you never actually “own” any of the music. With Rdio going away, I technically will be left with nothing. Although… I’ll be left with my data, hopefully. And it’ll be on me to find a way to convert my collections and playlists on to the next service. Wherever that might be.
While Spotify is the main streaming service in the US (which still baffles me), I chose Rdio because I just preferred Rdio’s interface. I tried Spotify initially, and just found myself confused as to how to navigate songs and collections. Going to Rdio after Spotify was like a breath of fresh air. Clean, intuitive. Well designed.
Watching the reactions of people I follow on Twitter, many seem to have felt the same way. It’s sad that, despite being the better product, Rdio will now exit the stage.
It’s a bit like finding out you have to move, in a few weeks. Supposedly Rdio is going to provide a way for its users to export out their data, which I’m really hoping is the case.
There’s going to be a lot of people packing up their virtual music colletions, in the coming weeks. And apparently, there weren’t enough of us.