Gorilla Marketing

This is one of the stranger things I’ve seen, but for some reason I’m drawn to this video. It makes little sense at all, and that’s part of the attraction, I think.

Here are some reasons why this video tickes me so:

1) Justin dislikes loathes Phil Collins. Back at the office, on occasion Ben would serve up this song in particular… just to get a rise out of him.

2) On watching this video I hear Chris, laughing loudly.

3) The slow camera reveal gives me time to fill in the context/backstory for myself. And what I come up with is freaking hysterical.

4) I can’t help but imagine the original concept pitch, inside the marketing agency’s meeting room. I get further chuckles by imagining some scrawny intern originally thought up the idea, and battled his way through the company David-versus-Goliath-style, convincing every higher-up that his gorilla idea needed to be realized.