Character: Recycled Letters from Company Logos

Character is a company that specializes in… well, the characters of large, company logos. Here’s a more detailed description from the site itself:

When company signs and logos are taken down, they get demolished. We recycle the characters into individual design objects. We dismantle the letters, clean them up, add a new transformer, LED lights and the power cord, and put them back together.

The photographs are beautiful, and the concept is just neat, simple and smart. Surprisingly, this pairs really well with my earlier post.

[also via Ektopia]

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