Old Media, Recent Events

Doc Searls has a very interesting post regarding the role of the Internet, during the early moments of the earthquake in Japan. Though this was written on March 11th, it’s still a pretty insightful glimpse into how, more and more, we are turning online to find updated, of-the-moment information on world events.

Here’s the take-away: emergencies such as wars and earthquakes demonstrate a simple and permanent fact of media life: that the Net is the new TV and the new radio, because it has subsumed both. It would be best for both TV and radio to normalize to the Net and quit protecting their old distribution systems.

It’s a short read, but one definitely worth pondering. I work for a company that provides online services for radio stations, and we’re helping a lot of folks (trained in a very old-school approach) adopt a newer way of looking at “broadcasting,” at how you go about reaching an audience.

I also like how Searls isn’t declaring the death of TV/Radio, but rather talks about how it’s changing. I like the take that, in the example of SiriusXM Radio, satellite distribution will become the backup live stream service, as opposed to the main distribution system.

It is an interesting time to be involved with media and, quite frankly, communications of any kind. We’re actively re-learning how to consume information on a seemingly daily basis, and the old guard/media is scrambling to find their footing. I don’t see Radio/TV ever going away, but they sure as hell are going to change into drastically new creatures. Or at least… they’ll have to, if they want to stick around.

Omnia mutantur, nihil interit.

[via BoingBoing]

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