Tropicana and Spaghetti Sauce: Malcolm Gladwell in the Grocery Store

I was in the grocery store earlier this morning, and as I was choosing my orange juice… I was suddenly reminded of Malcolm Gladwell.

Looking at Tropicana’s packaging, I was reminded of their rebranding efforts circa 2009. Given the abundance of different types of Tropicana orange juice (No Pulp, No Pulp with Calcium, Some Pulp, No Pulp Healthy Kids, No Pulp Antioxidant Advantage, Lots of Pulp, Lots of Pulp with Calcium), I was also reminded of Gladwell’s TED talk, where he mentions the work of Howard Moskowitz (and how Moskowitz reinvented the idea of spaghetti sauce).

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