Chicago Tribune Truck: Online and Print
Spotted this Chicago Tribune truck, on my way to work yesterday morning. It was out delivering papers, but what caught my eye was the text near the bottom of the truck, by the tires.
It reads: Online, Mobile, Tablet, Print.
I found it fascinating that someone decided to emphasize the ways in which you could consume the Tribune. It makes sense, but I was surprised to see mobile and tablet so explicitly called out.
While I was incredibly slow to adopt cellphones (and was likely one of the last people I know to actually get a cellphone, I do use it with some frequency.
In my head, I know there are tons of stats supporting the fact that more and more users are choosing to view their content on mobile and tablet devices. Just found it interesting to be reminded of that via the printed word. On a truck.