Innocence in Advertising

I’m a convert over to La Croix, but there’s a big part of me that’s just waiting to hear that it’s all horribly unhealthy for us. I don’t know why I have this feeling, but I’m just expecting it.

At first, the psuedo-flavor of every La Croix can put me off. But I gradually got over it, and adjusted my tastes to where I liked what I encountered. In my head though, I’m convinced that there were just two guys in a room…

Guy 1: I added chemical #46897. What do you think?
Guy 2: It’s weird. It sort tastes like apricot, but I’m not sur…
Guy 1: It’s close enough! Ship it!

The one thing I’ve noticed lately is the… I’m not sure what you would call it. Not a tagline, per se. Just a bit of advertising along each box? It says something like:

0-Calorie 0-Sweetener 0-Sodium = Innocent!

I get that they’re pushing a no calorie, no additive kind of thing here. But the use of the term “Innocent” just really throws me off. For whatever reason, my mind doesn’t think about an absence of guilt or indulgence, but rather culpability.

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