Attacked Anthropomorphic Doughnut as Marketing Strategy

We were in Mariano’s today, and I spotted this Entenmann’s display, depicting a chocolate donut.

On closer inspection, the more I looked… the more creeped out I got.

The donut looks to be in the act of running. And it clearly is displaying an area on the side of it’s head that is suggestive of someone having taken a bite out of it.

The doughnut is smiling, but in a kind of forced manner. Its body language suggests that it’s still fleeing from the prior encounter where someone (or some thing) attempted to eat it, and only got a taste.

On viewing this image, there is the connotation that we (the observer) should be inclined to devour the donut. That it is an entity worth consuming, seeing how something else moments ago attempted to consume it.

I guess from a marketing standpoint, we’re meant to ignore the tiny little hands and legs. The focus should be on the doughnut itself, and its chocolate exterior. And while we might expect its hands and feet to struggle while we consume it, I think we’re supposed to ignore all of those logistics.

I’ve posted several prior examples of anthropomorphic advertising, where the thing being advertised is almost a willful participant in its consumption. Here, there’s a disturbing predator/prey relationship being established… and it gets more disturbing, the longer I look at (and think about) it.

Related:
Leggo My Anthropomorphic, Cannibalistic Conjoined Eggo Twins
The New Pancakes at Denny’s
Chicken Wings and Anthropomorphic Cannibalism
Cream Off 2013: A New Workplace, A New Challenge
Visiting the Doughnut Vault, Downtown Chicago