Posts Tagged "marketing"

White Coffee Lids and a Question About Sensation Transference

Normally, the lids are black. In fact, out of all the time I’ve been getting coffee from New Wave… I can’t recall a time when the lids weren’t black. Seeing white lids actually gave me a physical pause, and putting the thing on top of my cup looked a little… well, it looked weird.

Seeing these new lids, I couldn’t help but think about the concept of sensory transference, a brilliant concept coined by marketing researcher Louis Cheskin.

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The Advertising Gauntlet Has Returned

Last week, I noticed that the tunnel between the Jackson Blue/Red line was full up with repeating ads again. The gauntlet has returned. Last time Flip ads appeared everywhere, the ads were isolated to the walls. And all the floor ads were near the State street exit. This time around, it feels like every inch of the tunnel is plastered….

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Car Insurance Ad Encourages Drivers to Stop and Text

This cracks me up to no end. I don’t think the Marketing Boys at Insure One thought this ad campaign all the way through. I first saw an instance of this ad on a bus, a few weeks ago. I couldn’t get my camera out in time and was bummed I missed my chance. Over the weekend, we happened to…

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Advertising Saturation, Tunnel at State/Jackson

Yesterday, while walking between the Red and Blue Line tunnel at Jackson, I noticed that, once again, all the ads in the tunnel were advertising the same product. This experience though, wasn’t nearly as unsettling as last time. For one, all the posters are slightly different, featuring different faces. And I’m actually liking the tone of the campaign, both the…

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