Facebook Ads

It’s a little spooky that whatever algorithm keeps track of my history, and has decided to show this to me now. Perhaps it thinks I’m the kind of guy that wants something like this as a holiday gift.
It’s a little spooky that whatever algorithm keeps track of my history, and has decided to show this to me now. Perhaps it thinks I’m the kind of guy that wants something like this as a holiday gift.
This postcard arrived in the mail today, and for a good while… Liz and I were confused. Who was this from? Why did they send it?
As an example, Amazon, Apple, Facebook and Google have a combined market cap of $1,306,180,000,000 (that would be 1 Trillion, in case you get lost counting the zeroes). Which is a number greater than the GDP of South Korea.
As well done as the animation and game are, it’s difficult to ignore that this is an out and out advertisement for Chipotle. As lovely as the graphics are, there’s still a weird disconnect in the back of my head where I know I’m being marketed to. Really great looking propaganda is still, at the end of the day, propaganda.
For some reason, I immediately thought of different food-related advertising mascots – specifically the ones that try to convince you that it (or its brethren) are tasty and worth eating. Not sure why, but my mind always goes to Charlie the Tuna as being the worst offender of the bunch.
Spotted this “Underage Drinking” ad on the CTA yesterday, on my way in to work. I had to stare at it a good while to make sure the whole thing wasn’t a joke. The longer I looked at it, the funnier it got.
I was in the grocery store earlier this morning, and as I was choosing my orange juice… I was suddenly reminded of Malcolm Gladwell.
Normally, the lids are black. In fact, out of all the time I’ve been getting coffee from New Wave… I can’t recall a time when the lids weren’t black. Seeing white lids actually gave me a physical pause, and putting the thing on top of my cup looked a little… well, it looked weird.
Seeing these new lids, I couldn’t help but think about the concept of sensory transference, a brilliant concept coined by marketing researcher Louis Cheskin.
Last week, I noticed that the tunnel between the Jackson Blue/Red line was full up with repeating ads again. The gauntlet has returned. Last time Flip ads appeared everywhere, the ads were isolated to the walls. And all the floor ads were near the State street exit. This time around, it feels like every inch of the tunnel is plastered….
This cracks me up to no end. I don’t think the Marketing Boys at Insure One thought this ad campaign all the way through. I first saw an instance of this ad on a bus, a few weeks ago. I couldn’t get my camera out in time and was bummed I missed my chance. Over the weekend, we happened to…
Yesterday, while walking between the Red and Blue Line tunnel at Jackson, I noticed that, once again, all the ads in the tunnel were advertising the same product. This experience though, wasn’t nearly as unsettling as last time. For one, all the posters are slightly different, featuring different faces. And I’m actually liking the tone of the campaign, both the…