Jii: The USB Lighter

Via MetaFilter, I spotted this commercial for Jii lighters very early in the morning, and in my hazy, tired state… watched the entire thing. Having had no coffee yet, this video has snuck into my brain and messed with several switches: confusion, delight, more confusion.

It’s an odd thing, to imagine what the marketing team was thinking when they created this concept. Is it targeted for kids? If so, why have so many cigarette and sex references throughout? Is it targeted for adults? Then why make it seem like a Saturday morning cartoon?

While we’re on the topic of bizarre animations, I thought it would be fun to recap a few old standbys. I’ve made blog posts about these in the past, but the links here should take you directly to the goodness.


The Hard Drive is the New Bling


I Love Egg


Healthy Sports Energy Drink

Related:
Dear Hitachi Global Storage Technologies: One of your Copywriters Deserves an Ass-Whooping
Eggs! Get Your Eggs Here!
Old Flash Examples and the Best Partying, Dancing, Energy Drink Promoting Spokes-Dog I’ve Ever Seen

This Post Has 1 Comment

  1. Love that old video. I remember crying laughing watching that back in the day. Finally got a replacement for google reader that’s working for me so I will be able to stay up on all your comings and goings again. Miss you!

    Ben Reply


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