Let’s Fight the Ice With… Beets?

Spotted this sign on the side of a truck, while driving around this weekend. It reads:

Ignoring the fact that it’s an “anti-icing deicer”… we’re using beets now? Beets?

I mean… we might as well use cheese brine while we’re at it. Or molasses. Why not just…

Wait, what?

Related:
Eating Ice Cream During a Polar Vortex
Why Does a Small Icicle Occasionally Grow Out of My Ice Cube Tray?
Christmas Eve and Ten Pounds of Dry Ice