Malk

As part of our healthier routine, we’ve been moving away from soy milk and focusing more on Almond or Oat milk. While in Whole Foods today, I spotted this:

I’m officially old. My pop culture upbringing would have had me pounding my fist at the marketing brainstorm, insisting that us calling a product “Malk” would be suicide.

But it seems my time has passed. And the things I might deem problematic, are too far gone from memory. And a product like “Malk” is something that would be considered reasonable.

I feel tired now, from this realization. Perhaps I need more Vitamin R in my diet.

Related:
Dreaming About Code
On the Name Thrillho