Until They Buckle

I spotted this ad on the side of a bus a few days ago. At the time, I was out for my morning run and wasn’t 100% awake just yet. When I read the text, I thought it said:

When reading this, I didn’t even register the whole ‘seat belt’ thing. I took the word “buckle” to mean “succumb/acquiesce.” My immediate thought was “Good lord, what kind of draconian parenting advice is this…”

The word “Up” is obscured a bit, in the ad – so I think that led to my confusion.

Hey – it’s not the first time I’ve run across an ad that encourages parents to be combative with their kids.

A random, funny thing I came across. More of a design issue than anything else, but I like where the legibility of the text led my brain.

Related:
The Worst Underage Drinking Ad I’ve Ever Seen
Car Insurance Ad Encourages Drivers to Stop and Text
Car Rollover and Seat Belt Safety Demonstration, Downtown Chicago
A Really Great Idea To Punish Bad Drivers That Has Numerous, Horrific, Unintended Consequences, But That I Would Like to See Implemented Anyways